FOCUS

The FOCUS poster & concept was designed for the upcoming graduates at the Visual College of Art and Design. Focus was the theme of the graduation show and the concept of the poster caused viewers to literally focus their eyes to read it. The advertisement for the show was op art inspired, but used black and white because traditionally op art was made with a bright colour scheme. Designers who are looking to hire new employees would be drawn to this conceptual advertisement.

• CREATIVE DIRECTOR, POSTER DESIGN, LAYOUT, EDITOR