DEVON JAMES FITNESS
Devon James is a personal trainer in Vancouver British Columbia. Their target market reaches people in their 20’s and 30’s looking to get fit and reach their goals. The logo was created to induce a feeling of strength and manliness. But, it was important not to be too intimidating and appeal to a wide range of clients. Using a thick and angular font, paired with dark blue and black, the branding is eye-catching and effective.
BRANDING, PHOTOGRAPHY
